Alibaba launches its own music division, Alibaba Music Group
Earlier this year, Chinese e-commerce platform, Alibaba, struck a major deal with music publishing company, BMG, for the distribution rights to 2.5 million song copyrights. Looking to plant its feet firmly in the music industry, Alibaba has now launched its own subsidiary, Alibaba Music Group.
With both international and domestic music markets being highly competitive, the company’s CEO, Song Ke, and chairman, Gao Xiaosong, will be in charge of the division’s launch. The tycoons both have previous experience in the music industry with Song Ke previously founding a subsidiary label, Taihe Rye Music, under Warner Music and Gao Xiaosong being a singer-songwriter.
Although the department is still in its early development, Alibaba Music Group revealed that one of its preliminary endeavors will be to merge two of China’s most popular streaming apps – Xiami, of which Alibaba already owns, and Tiantian. With China’s streaming market still young yet already highly competitive, it will be interesting to watch how Alibaba will stack up against its biggest threat will be Tencent – another power player in mobile Internet technology who has distribution deals with Warner, Sony, and YG Entertainment – and other international services like Spotify, Beatport, Apple Music, and SounCloud.