Beatport inks a massive deal with Spotify regarding exclusive music and video content
With the streaming arms race becoming more competitive every day, Beatport has made a power play by forming an exclusive content partnership with Spotify. Earlier this year, Beatport expanded their dominance into the video streaming space with the launch of Beatport Live, which has already broadcasted SFX events like Mysteryland and Spring Awakening Music Festival. Spotify revealed back in May that they would be adding both video and podcast extensions to their services.
With Apple Music just beginning its ascent and TIDAL crashing quickly, this deal will allow Beatport to reach Spotify’s 75 million subscribers, while Spotify will have access to Beatport’s hand-picked playlists and exclusive video content, such as festival live streams. The partnership is also intended to give Spotify a competitive position against Apple Music’s human-curated features, and comes just following SFX’s recent organizational changes.
The details of the deal have yet to be disclosed in full, but it is clear that this alliance between two of electronic’s leading platforms will be one with a significant impact.
Via: Business Wire