SFX organizational changes put focus on Beatport
SFX Entertainment, which organizes events like Tomorrowland and TomorrowWorld, Mysteryland, and Stereosonic, announced today that the company is changing its organizational structure. This news comes after rumors of financial trouble for the company, following sales of $15 million in stock. The change is designed to shift focus onto brand-level operations, and one of the first things to be implemented is the appointment of Greg Consiglio as President and CEO of Beatport. SFX is attempting to decentralize its corporate operations and move more of the decision-making to local and regional leadership.
Beatport recently launched a streaming service through its website and mobile app, and Beatport Live, which allows DJs and promoters to stream live performances from around the world. Beatport Live, which launched in March, has broadcast trademark SFX festivals including Mysteryland USA, Sensation in Amsterdam, and Spring Awakening Music Festival. Consiglio had been serving as President and COO of SFX Entertainment, and his move to Beatport underscores the high hopes that SFX has for the future of the website. Beatport was launched as a music store in 2004, and the recent changes into a full-fledged platform make it clear that SFX intends to make Beatport a competitor to streaming services.