Hip hop is now the most popular genre of music in the U.S.
Given the status of artists like Drake, Chance the Rapper, and Kendrick Lamar, to name but a few, it’s no surprise that hip hop is among the biggest influencers of the zeitgeist. That hip hop is now the undisputed most popular genre in the United States is perhaps more of a surprise, however, but nevertheless one backed by statistics now released by Neilson Music.
Neilson Music, the authority in music tracking from top songs to top genres, has released its industry-wide findings and statistics indicate that 25.1% of the U.S. listens to hip hop, placing hip hop ahead of rock — previously the long-reigning king of music genres in the nation. A comparative — and close — 23% of the U.S. listens to rock. While rock has been dethroned in terms of listening, the venerable genre still triumphs in the album sales category, accounting for 40%+ of album sales localized in the U.S.
Neilson’s report additionally touched on the increased demand for and subsequent use of streaming services like SoundCloud and Spotify, with streaming increasing 62.4% from 2016 to 2017. The percentage conveys that downloading has been supplanted by streaming, an easier alternative given the array of music streaming platforms in existence. As supported by the profundity of music streaming services, the count of audio streams has surpassed 184 billion streams thus far this year, a number that will only continue to grow as the year progresses.
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