Analog merges with Magnum Bookings to form Analog Spain
One of electronic music’s most prominent booking agencies, Analog, has announced a merger with Spain’s Magnum Bookings to form Analog Spain, effective January 1st, 2018.
Analog is one of the worldwide leaders for independent booking agencies specializing specifically in house and techno. It represents well-established clientele such as Sasha & John Digweed, Carl Cox, and Nic Fanciulli, among a dense roster of clients. Analog also represents a South America roster of over 50 touring clients.
The merger between Analog and Magnum will allow Analog to exclusively represent acts within Spanish territory under the company name Analog Spain.
“Having local knowledge and the ability to have a team who can meet promoters” says Analog founder Ian Hindmarsh, “[as well as] see the venues and have a physical presence on the ground is the way forward.”
Magnum Bookings, founded in 2009 by Alex Montoya, represents a roster of local and international talent and also produces its own radio show The Magnum Podcast. “Eight years on and we are going through a new phase of the business” says Montoya in a prepared press statement.