Hasbro acquires Death Row Records as part of $4 billion Entertainment One deal
Hasbro—the toy and board game company behind iconic brands like My Little Pony, Furby, Monopoly, G.I. Joe—now owns Death Row Records after acquiring Canadian Studio Entertainment One. The $4 billion all-cash deal was unveiled Thursday, August 22. On top of Death Row Records, Entertainment One also owns the Peppa Pig, PJ Masks, Nickelodeon’s Ricky Zoom, and other popular franchise series. Other labels have merged under Hasbro after the acquisition, including Last Gang and Dualtone.
The West Coast rap label founded by Suge Knight, The D.O.C. and Dr. Dre in 1991 gained both fame and notoriety for its releases by Tupac, Snoop Dogg, and Dr. Dre. Entertainment One purchased Death Row’s catalog in 2013 after the label’s parent company went bankrupt.
“The acquisition of eOne adds beloved story-led global family brands that deliver strong operating returns to Hasbro’s portfolio and provides a pipeline of new brand creation driven by family-oriented storytelling, which will now include Hasbro’s IP”, stated Hasbro’s chairman and CEO Brian Goldner.
Photo Credit: Jim Smeal/Ron Galella Collection