deadmau5 uploads ‘flow and focus’ playlist to Calm meditation app
deadmau5 has partnered with meditation and mindfulness app Calm to bring an exclusive playlist of mau5trap gems to the platform. The nine-track “flow and focus” playlist features acoustic entries such as deadmau5′ “monophobia – ov” edit alongside mellow electronic cuts like ATTLAS‘ “Lavender God.”
Calm made headlines in August when it premiered five songs from Diplo‘s first ambient album, MMXX. Exclusive music seems to be a key pillar of Calm’s business strategy, as its growing library hosts Nosaj Thing, Toro y Moi, Moby, Moses Sumney, and Nick Murphy. Additionally, the app hosts “Calm Mixes” from Kygo, Ellie Goulding, and Totally Enormous Extinct Dinosaurs.
With an indisputably stressful 2020, mindfulness services have significantly grown in popularity. According to Quartz, Calm raked in nearly $100 million in revenue from 28 million installs over the first 11 months of 2020. Listen to deadmau5′ playlist here.
Featured image: Leah Sems