Swedish House Mafia partner with IKEA for collection focused on at-home creativity for artists
There’s a new Swedish House Mafia collaboration, but it’s not the one anyone could have predicted. After the Swedes closed out their pre-show stint at the VMAs with a jaw-dropping single teaser alongside The Weeknd—currently fan-dubbed “Moth To A Flame”—they’re now joining forces with a fellow Swedish-based giant, IKEA.
Through a collection scheduled to debut in September 2022, which will include “home furnishing solutions designed to make it easier to get into a creative flow for producing, playing and listening to music at home,” Swedish House Mafia and IKEA will dive into the relationship between music and inspiring at-home creativity. For those that have been following along with the trio during the last year-plus, the announcement doesn’t entirely come as a surprise considering Axwell, Sebastian Ingrosso, and Steve Angello were spotted at an IKEA prototype factory in Sweden in February 2022. IKEA’s product design leader James Futcher and the Sewdes themselves spoke on why the furniture brand and one of dance music’s most hailed names decided to partner up, stating,
“We are very excited and happy to announce the collaboration with Swedish House Mafia. With their solid expertise in music production, we hope to be able together to democratize creativity and music production so that even more people can be more creative at home. We want to explore how IKEA together with Swedish House Mafia could make the everyday life easier for the many people listening to and creating music. This collection will enable people to create the perfect home studio for an affordable price.” – James Futcher
“We both wanted to reach out of our comfort zones and create something new and fresh together: a pure collaboration between music creators and a home expert. We strongly felt a need to collaborate with someone who shared our vision of making it possible for everyone to create music at home. As artists and producers, we also understand the importance of a home studio set-up and the needs and challenges many up-and-coming artists and creatives have at home.” – Swedish House Mafia
Read Ikea’s full announcement here and watch the teaser video below, which previews what may very well be a new Swedish House Mafia track from their album, Paradise Again.
Featured image: Therese Öhrvall