Avicii manager Ash Pournouri expands label with hip hop artist iSHi — debut en route with Pusha T
Ash Pournouri, founding father of At Night Management and PRMD, is setting his sights on hip hop as the next frontier for his already illustrious managerial career. Often acknowledged as the guy that makes Avicii tick, Pournouri's newest project embraces his long time love for hip hop -- a calling that pre-dates his passion for electronica. "I like so many different types of music, and, growing up, I went through most genres one by one. Hip-hop was a big part of my youth," Pournouri disclosed to Billboard. Pournouri has never aimed to focus on only one genre, as evidenced by Avicii's embrace of blue grass and country on his debut album TRUE. Setting his sights on hip hop with Stockholm-based producer iSHi, Pournouri hopes to dominate another genre just as he has done with EDM and Avicii. iSHi's first single is already slated for a February 27th release on Spotify and features frequent EDM collaborator Pusha T.
Syn Cole – April (Original + Progressive Mix)
The latest addition to the At Night family, Syn Cole's two previous remixes were instant hits, proving -- yet again -- the imprint's impeccable ear for talent. Rene Pais's first original release since ditching the Clashback moniker for the progressive house identity of Syn Cole, "April" represents a strong start for the newly re-imagined producer. As an understudy at At Night, there was no doubt that Syn Cole's first original would be tightly produced and bursting at the seams with punchy melodies, but the freshman effort evokes a level of quality not often seen from an inaugural release. Framed by scintillating melody sections, the track bounces between big room progressive house and aggressive dub heavy electro - all without skipping a beat. The two distinct styles work together to create a cohesive identity for what likely is to be the newcomer's warning shot of things to come.
Win two VIP Fast Pass tickets to see Avicii at Vanguard in Los Angeles
Dancing Astronaut, in association with Vanguard nightclub in Los Angeles, is giving away two pairs of VIP Fast Pass tickets to see Avicii perform at the grand-reopening of the legendary nightclub. Sponsored by Insomniac, sbe Nightlife and Ash Alliance, the Vanguard re-opening is also an extension of Avicii's long-standing House for Hunger tour - which has raised over $1 million since its inception. Recently hitting 3 million Facebook fans, the name Avicii has become synonymous with poignant progressive house, including an impressive catalog of tracks that have nearly single-handedly defined the "EDM explosion."