Robert Sillerman buys Beatport, expands his EDMpire
According to the New York Times Media Decoder, SFX Entertainment has just purchased Beatport for “a little more than 50m.” The move is just another step in CEO Robert Sillerman’s plans to build a billion dollar EDMpire. With a history of acquisitions like Disco Donnie Presents and Life In Color as well as his recent investments into Miami nightlife and the festival circuit, the move comes as little surprise;
“Beatport gives us direct contact with the D.J.’s and lets us see what’s popular and what’s not,” Mr. Sillerman said in an interview. “Most important, it gives us a massive platform for everything related to E.D.M.”
Beatport’s chief executive, Matthew Adell told the Times that he believes SFX can help Beatport expand by tackling live events, especially in booming markets like India and Brazil.
“We already are by far the largest online destination of qualified fans and talent in the market,” Mr. Adell said, “and we can continue to grow that.”