Reveal Avicii’s TRUE album artwork by tweeting #TrueReveal
The hotly anticipated debut album from Avicii, TRUE, is right around the corner but before its September 17th release date Avicii and his team have set up an experiment to reveal the album’s artwork. Broadcast in real time, fans are urged to tweet at #TrueReveal in order to incrementally raise the volume of the sub woofer behind the black pane of glass. As more tweets pour in, the album’s “You Make Me” will grow louder and play longer until the track is played in full and the pressure from the sub shatters the glass to unveil the album’s official artwork.
Head over to www.thetruereveal.com to watch the process in real time, and share your deepest darkest secrets with Avicii and the rest of the internet by tweeting #TrueReveal. We promise we aren’t judging.