If you’re a Tidal subscriber, you may have received a personal phone call from Jay ZJay Z Courtside

If you’re a Tidal subscriber, you may have received a personal phone call from Jay Z

It’s a Wednesday afternoon, your phone rings. An unknown number, but you answer anyway. Who could it be? A solicitor? Your buddy on his office line? Or maybe it’s Jay Z.

If you’re a Tidal subscriber, this could be a reality. Business Insider reports that the ringleader of music’s newest, most star-studded ownership group has been calling subscribers of his newly relaunched streaming service to personally thank them. Talk about customer service.

Perhaps it’s Jack White on the other end of the line, as he — along with other A-list musicians of Tidal — have also been surprising users with phone calls. In which case, if you’re a Tidal subscriber and your phone rings, it could be Rihanna, Calvin Harris, Usher, Madonna or any of the prolific artists belonging to the newly minted allegiance.

The interesting news comes less than one month after Tidal relaunched with a massive, live-streamed event. Artists taking back the industry is how their game plan is being presented, a strong play considering the impact of Taylor Swift’s decision to give Spotify the middle finger.

However, It didn’t take long for Tidal to face the inevitable criticism of “the rich getting richer,” but they’ve quickly combatting that notion with Tidal Rising, an initiative in support of independent artists.

Via: Business Insider


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