Burning Man aims to take legal action against Quizno’s parody commercial
It’s no secret that the community behind Burning Man is quite particular about their beliefs and way of living – especially during the actual week on the Playa. Sandwich chain Quizno’s has taken advantage of this fact, publishing a new commercial timed perfectly with the end of Burning Man itself. The commercial itself is set as a parody of the forthcoming film, The Maze Runner: The Scorch Trials, but finds its main characters traversing through Burning Man instead.
The short video jabs fun at some of the staples of Burning Man – art cars, the wild futuristic outfits people wear and even Playa names. Throughout, they are gifted Quizno’s subs and festival goers are shown chowing down on the sandwiches. Though likely meant to be taken as a fun, lighthearted parody, the team behind the (real) festival don’t seem to agree and are considering taking legal action against the corporation.
Spokesperson for Burning Man Jim Graham explained that the offense isn’t of the jovial jabs, but rather, because of intellectual property. “We are pretty proactive about protecting our 10 principles, one of which is decommodification. We get a quite a number of requests each year from companies wanting to gift participants with their product or to capture imagery or video of their products at the event, and we turn them all down.” Reportedly, Burning Man is consulting with a legal team to discuss what actions can be taken, but as of this week, has not moved forward with any decisions yet.
If Burning Man does decide to sue Quizno’s, the festival has a great chance of winning. Previously, Burning Man sued Girls Gone Wild for a similar defamation case and won.