Eventbrite survey unveils new data about music festival attendance
It’s no question that music festivals are under a microscope, amassing to overwhelming demand despite circumstances like a major company bankruptcy, and drug-related arrests and fatalities.
Many wonder if the popularity of music festivals is reaching stagnation, or if the bubble will soon burst. To investigate, ticketing giant Eventbrite teamed up with independent research company MusicWatch, Inc. for a national survey.
The survey’s subjects were 1,000 18-49 year olds, all of whom had attended at least one festival in the last 12 months. Their answers resulted in the following data, as reported by the survey:
- Festival-goers attend two to three per year and spend $150 per ticket on average.
- One in five spends more than $1,000 annually on tickets to music festivals.
- A third believe festivals today are too corporate.
- Two-thirds use social media while at a festival; 49% use a festival’s hashtag and 25% use their Snapchat filter.
- Headlining artists are biggest factor in driving attendance.
- Nearly half say they would rather attend smaller, niche festivals over mainstream, but Coachella, Bonnaroo, and Lollapalooza are the top three festivals they go to.
In an industry that seems to be oversaturated, the data findings indicate that the music festival hype is still as big as ever. Though attendees appear to be over mainstream brands, they still yearn for the typical music festival experience, shelling out hundreds of dollars per event to mainly see headliners, broadcasting it all via social media.