Eventbrite updates its live music discovery study with EDM fan snapshots, insights, and more
Earlier this year, online ticketing service Eventbrite conducted research on the correlation between music discovery and live event attendance. Four months later, the platform has revisited its study and updated it with new statistics.
A full three-quarters (75%) of EDM listeners are Millennials between the ages of 18-34, and of those fans, 63% are male while 37% are female. Notably, this is the exact opposite of the male/female split for country fans. 30% of EDM fans listen to Alt/Modern Rock as well, and 26% balance electronic with Hip Hop/Rap. A massive 75% of EDM fans go to a show at least once a month, and almost half (40%) go to two or more shows per month. Most (88%) have used a streaming service like Pandora or Spotify in the past year.
In fact, streaming services are a primary platform of music discovery. 63% of EDM fans discover new music through online streaming, followed by traditional radio at 28%. Word of mouth makes up one-fifth of music discovery, (21%) and social media slightly less at 17%. After discovering a new artist, 95% of listeners added music to a playlist, 71% purchased a song or album, and 60% purchased a ticket for a live show or festival.
Eventbrite concludes its study in affirming that social media rules in how EDM fans learn about live shows. 56% find out from a post on Facebook, Twitter, Snapchat, or Instagram. Email blasts trail behind at 55%, with radio and online print following at 40%. Only 29% of fans get to shows through word of mouth.
While none of these statistics are shocking, it is evident that the evolving music industry has a critical impact on its fanbase. As electronic music gets more popular than ever before, the trends that move the genre become increasingly important in pop culture.