Fans get their hands dirty with Nine Inch Nails’ surprise package
Last December Nine Inch Nails released Not The Actual Events, their first EP since Broken in 1992 and in doing so also made a very cryptic promise that raised eyebrows from across the globe. Along with their digital pre-order, fans were told to expect receive a mysterious, tangible surprise in the mail. Without any further explanation, NIN fans weren’t sure of what to expect as they waited months for their promised “physical component.”
Now, the packages are being dropped on doorsteps around the world, and fans have taken to Twitter to reveal the mysterious item. A few fans have voiced clear frustration and confusion, while many other have expressed utter gratitude, naming bandleader Trent Reznor directly in their appreciative Tweets.
— Seb Courvoisier (@LePhasme) February 28, 2017
— Jordan Currier (@jkcurrier) March 2, 2017
— KnowKontrol (@knowkontrol) March 1, 2017
The package appears to be a simple black box with a chilling warning of ‘This will make a mess,’ and ‘Actions have consequences,’ before it releases Reznor’s Null Corporation of any harm that may occur if you take the risk. The box itself contains cryptic images of the band and lyric sheets covered in a black powdery substance that seems to be coating fingertips like spilled ink. The Nine Inch Nails team haven’t made any comment on the messy packages, but shortly after the EP’s release, Trent Reznor had voiced his concern for the direction that the music industry is taking. “Artists are trying to make music to please the tastemakers that tell the sheep what to like,” Reznor said in an interview with Yahoo. “It’s a vicious cycle and I think it’s unhealthy.”