The Chemical Brothers drop off boundary pushing new music video for ‘Free Yourself’ [Watch]
The Chemical Brothers spared no time or expense on newest music video for “Free Yourself,” which took a cool eight months to make. The video was directed by Dom&Nic, the creative duo who have worked with The Chemical Brothers over a period of more than 20 years. The new video feature’s storyline follows a security guard coming to work at a shipping facility for robots. As could be predicted, the robots break free of their shipping containers. They chant “Free Yourself,” and proceed to wake up and dance. Directors Dom&Nic commented on the video as well as working with The Chemical Brothers,
“The Chemical Brothers’ music allows people to get out of their box at a gig or listening to the record – it’s a moment of frenzied abandonment to the music. We wanted to capture that feeling in the idea of an oppressed robot workforce suddenly abandoning themselves to music and fun…It’s a black comedy and an observation or conversation about the possible future relationship between robots, artificial intelligence and humans.”
The video takes visual twists and turns as the robots peel their faces off or morph into giant fruit. It’s a psychedelic visual experience that screams the veteran duo’s aesthetic, rounding out their new Astralwerks offering with a top-notch visual complement.