Made Event and ID&T announce new strategic partnership
New York City-based Made Event and Netherlands-based ID&T have been responsible for bringing a trove of memorable dance music events to fans across the globe. The two promotion giants have entered into a new strategic partnership that will bring more of these moments to fans.
ID&T has been responsible for creating some of the largest electronic festivals in the world, including Mysteryland and Awakenings. Made Event delivers Electric Zoo, New York City’s longest-running and largest electronic music festival. Made Event will work with ID&T’s European executive team to continue to produce its flagship festival, Electric Zoo and will expand Made’s club and concert business in the New York area. ID&T will work to help expand the Electric Zoo brand internationally and Made will work to bring ID&T’s collection of international brands.
Ritty van Straalen, CEO ID&T Group, said, “Made Event and ID&T share the same vision. We both believe in high quality experiences and want to bring the best music to market. The Made Event team, with Adam (Richman) and Kevin (Mitchell) as the inspiring leaders, have shown that they know how to create and produce successful events and premier festivals in a very competitive market. We are looking forward to be back in New York and working with them on new ideas.”
Photo Credit: Matt Enbar