SFX draws new sponsors for dance music festivals in wake of fourth-quarter loss
Even though SFX Entertainment reported a net loss of $119 million, or $1.73 a share for the year, it continues to rack up an array of sponsorship deals including Anheuser-Busch and Clear Channel Communication. With a portfolio containing Tomorrowland, Electric Zoo, Rock in Rio and Sensation, the dance music entertainment giant highlights the critical nature of media and sponsorship deals stating that two big deals with be announced next month.
Editorial: Metamorphosis – a weekend at Marquee Las Vegas
Pretend you’ve never been to Marquee (at The Cosmopolitan in Las Vegas.) Adrenaline seeps into your veins as you step through the velvety partitions. You are surrounded by suits and legs bookended by ultra-mini dresses and stilettos. Just before the elevator doors opens, the operator mirrors the grins around him and says, “Have fun tonight!” Drink in hand, you make your way to the floor. In case you weren’t sure, a mural on a wall proclaims, “You’re not in Kansas anymore.”