In an effort to differentiate itself from other competing services such as Spotify, Apple Music is looking to expand its operations into television shows and other forms of original video content.
Apple Music head Jimmy Iovine offered his sentiments on the matter this past weekend, during an interview at the Television Critics Association press tour:
“At Apple Music, what we’re trying to create is an entire cultural, pop cultural experience, and that happens to include audio and video”
Apple’s projected foray into video content is big news for those who are subscribed to the tech giant’s streaming service. Though plans to incorporate original video content seem to be preliminary, this venture begs the question: What does this mean for the future of multi-media platforms?
As Jimmy Iovine weighs his options, it will be interesting to see how Spotify will calibrate their business model in response to Apple Music later this year.
Via: The Fader