Avicii becomes American Music Awards first Favorite Artist of EDM; here's how it happened
Last night’s American Music Awards show was dominated by the likes of Justin Timberlake, One Direction, and Miley Cyrus. Following fellow award shows, the AMAs inaugurated a poll-driven prize for electronic music with the first ever Favorite Artist EDM category. (Not to be confused, last year’s awards featured a broader ‘Favorite Electronic Dance Music’ category).
Nominees are determined by record sales, activity of airplay and social media, along with other public-influenced factors — measured from December 2012 through September 2013. The criteria had Favorite Artist nominees for EDM including Zedd with the long lasting success of Clarity, Calvin Harris and his midas production touch, as well as Daft Punk following a ‘Random Access’ reunion.
Emerging as the victor, however, was Avicii. The win at the hands of the fan base comes as no surprise on the public stage, but speaks volumes about the competition considering his debut album was released in mid-September, making album sales a non-factor. Removing True from the equation, it’s a safe bet that the win spurned from skyrocketing airplay of “Wake Me Up,” an edging success in the video streaming arena, along with support of electronic fans via social media.