Hip-hop is America’s genre — accounts for nearly a quarter of all U.S. music streams in 2018
Hip-hop is indisputably America’s genre.
The designation is affirmed by a comprehensive year-end report published by market monitor BuzzAngle, which tracks music consumption data. Far from a fad, hip-hop comes out on top again as the most streamed genre this year, with rap singles consuming 24.7 percent of the streaming market in 2018, or a quarter of all streamed tracks for the year. 2018 shows continued year over year growth for the genre, which previously consumed 20.9 percent of single streams in 2017. The report categorizes urban songs as a combination of rap, hip-hop, and R&B, all amounting to the country’s most streamed genre, beating out pop music three years in a row.
Other trends that have emerged are the rise of pop and the decline of rock. In 2017, rock was right behind hip-hop with a 19.8 percent consumption share, while in 2018, pop overtook rock to take a 19 percent market share. Rock precipitously declined to only a 11.7 percent market share in 2018, even in a year when highly marketable albums from Greta Van Fleet, Smashing Pumpkins, and Stone Temple Pilots among others saw major label releases.
These trends are similarly reflected in album streaming patterns for 2017 and 2018. Although rock album streams superseded rap album streams in 2017, 2018 was a year of major growth for hip-hop and a considerable decline for rock. In a year when everyone from Travis Scott to The Carters, Drake to Anderson .Paak dropped full-length projects, it comes as no surprise that hip-hop dominated nearly a quarter of the streaming market in 2018.
Via Rolling Stone