Valentino Khan wants you to break off a piece of that booty in brand new Kit Kat ad
Late last year, Kit Kat got everyone’s attention with a charmingly cheeky Chance the (W)Ra(p)per commercial starring the America’s favorite sweetheart rhymer. Now following up in 2017, Kit Kat has recruited Mad Decent‘s Valentino (Kit) Khan for a new electronic-inspired “remix” of the brand’s iconic jingle from 1986, cramming Khan’s signature blend of bouncy, hunkered-down-low house-meets-trap into a 30-second mini cut. Following the proven recipe for success on hits like “Pump,” “Bullseye,” and “Deep Down Low,” which has easily become one of the most popular DJ tools of the last few years, Valentino Khan injects Kit Kat’s promotional efforts with a heavy dose of his rump-shaking dance floor appeal.
With Zedd getting M&M’s money, A-Trak and Milo & Otis linked with Mountain Dew, and 7UP’s multi-million dollar EDM-centric campaign featuring Tiësto, Valentino Khan is the latest producer to join the lucrative major sweets endorsement ranks. Now Kit Kat should be responsible for buying full two-minute ad spots so we hear Khan’s full version of the jingle, because this one actually kind of slaps…well actually, snaps.