Avicii’s new ‘Lonely Together’ video with Rita Ora makes time stand still
Avicii has released the first official music video off his comeback EP AVĪCI (01). We’ve already seen a 5-part lyric video series for the EP, stunning space-themed animations, though now Avicii is following up the first music video to accompany the project. The new video for for “Lonely Together,” Avicii’s new collaboration with British vocalist Rita Ora, manifesting itself as one of the strongest products on the EP next to “Without You.”
The music video, which was directed by longtime fantasy video director and Avicii collaborator Levan Tsikurishvili and co-directed by Phillip R. Lopez, is an artful visualization of an ideal situation for a couple that wants to be “lonely together” for a bit. The viewer enters a world where two lovers are traveling through frozen time, from a bar on Route 66, to passing through halted bubbles at a carnival, to having a paint fight in an abandoned warehouse.
The legendary Swedish producer took an extended much-needed break from his touring career due to health concerned, though now Avicii’s hiatus seems to be coming to a close, marked by new music that may be some of his sharpest work to date